Project 6: Stationery

JustinDialstationary JustinDialstationary2 JustinDialstationary3

  • Description:

Unified stationery and business card for Baseball and Life Skills camp made in Illustrator and InDesign.

  • Process (Programs, Tools, Skills):

Using InDesign and Illustrator I started with the idea of a Baseball mound and a baseball flying in over the text, but after it was critiqued I decided just on a simple text design and a baseball as a water mark.

  • Message:

The basic design was for branding toward those who enjoy baseball and want to learn more,

  • Audience:

All those who enjoy baseball and want to gain skills to help them in their careers and in life.

  • Top Thing Learned:

The thing I struggled the most with was coloring the text by breaking down the text by creating outlines and then isolating the compounds and filling in the individual elements

  • Color scheme and color names:

Monochromatic – Red

  • Title Font Name & Category:

Trajan Pro 3 – Oldstyle

  • Copy Font Name & Category:

Geneva CY – San Serif