Project 5: Logos



  • Description:

These are some logo designs I made for myself as a freelance videographer and editor.

  • Process (Programs, Tools, Skills):

I had some sketches and ideas for what I wanted as a logo. The hardest part was settling on a name or image for people to identify with me and my skill set. Using Illustrator I used the image trace tool from a picture of me holding a camera. I bumped up the contrast in Photoshop to give it the silhouette look. Then it was deciding on a font which was difficult.

  • Message:

These are simple logos for the audience to identify with my work.

  • Audience:

My target audience are those who need video as a medium of communication for them and their message.

  • Top Thing Learned:

Object > Path > Outline Stroke was shown to our class by Brother Kerr. this tool allowed me to create the incomplete circle in my middle logo. I also knew of  the Width Tool (Shift + W) to adjust the width of paths, but this was my first time have a purpose to use it.

  • Three Color Scheme and Color Names:

Top: Complimentary (Gold, Indigo)

Middle: Monochromatic (Blue)

Bottom: Monochromatic (Gold)

  • Three sets of Title / Body Font Names & Categories:

Colonna MT (Decorative)

Braggadocio (Decorative/Hybrid)

Braggadocio (Decorative/Hybrid)

  • Votes on favorite logo:

Top Logo = 4 ; Middle Logo = 4; Bottom Logo = 6;

  • My favorite logo is the Middle one.