Project 8 – Brochure

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Description: Simple brochure for LDS-BSA Relations designed to explain the purpose of a series of Scouting stories that help promote scouting and how you can help!

Process (Programs, Tools, Skills): Using Indesign, Illustrator and Photoshop I touched up the logos and photos and placed them in the design. After my first draft I saw an opportunity when trying how to fold it. I found that the bottom part of the page could fold in from of the top part when folded in half to do a reveal of the scouting logos, which I thought was cool.

Message: The message is to help promote scouting through personal experiences in scouting. These positive uplifting experiences that have helped adults and youth become better citizens in their country and community. This brochure explains the types of stories we are looking for and how to submit them.

Audience: The target audience is anyone who is involved with scouting or have be impacted by the program that have a desire to share their story with the world.

Top Thing Learned: The most important thing I learned while doing this process was how to think three dimensionally. You had to visualize in your head how the brochure was going to fold and plan accordingly.

Color scheme and color names: Triadic, yellow/Gold, Red/brick, Green

Title Font Name & Category: Sanford, Oldstyle
Copy Font Name & Category: Oswald, San serif
Word Count of copy: Not including the quote 350
Thumbnails of Images used:

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Sources (Links to images on original websites)

http://www.scouting.org/Home/Marketing/Brand/logos.aspx

http://photoluminary.com/wp-content/uploads/2011/02/plain-brown.jpg

http://etc.usf.edu/clipart/70400/70447/70447_263_ra-030_s.htm

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One thought on “Project 8 – Brochure

  1. Justin, your brochure looks incredible. I love the idea that you came up with to do it on B.S.A. I think that was a really great idea. I liked the basic, standard layout and design of your brochure. I think it makes it look very nice and professional. I could honestly see this in a church building somewhere being showcased for the scouting program. I think the color scheme and other design principles that you’ve included blend really well together. Nice job!

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